Dr. Eric Liguori is the Jim Moran Professor of Entrepreneurship and Innovation and Associate Dean of the Jim Moran College of Entrepreneurship at Florida State University. He currently serves as Co-Editor-In-Chief of the Journal of Small Business Management, Chair of AACSB’s Entrepreneurship & Innovation Affinity Group, Senior Editor for Entrepreneurship and Innovation for Cogent Business and Management, and Executive Editor Emeritus of Entrepreneurship Education and Pedagogy. Liguori's work has been featured in media outlets including USA Today, U.S. News and World Report, Fast Company, Forbes, and BuzzFeed, and has been cited in policy documents put out by OECD, the European Union, Asian Development Bank, and the Swedish Agency for Economic and Regional Growth, to name just a few.
Liguori’s expertise in entrepreneurship and entrepreneurship education is sought after by leading Fortune 100 companies and governments alike. Liguori worked with Hewlett-Packard to help launch HP’s Learning Initiative for Entrepreneurs, which to date has provided over 2.5 million courses in eight languages, to more than 1.3 million learners, spanning over 200 countries around the globe. In 2023 he served as a subject matter expert for Amazon.com, helping develop the curriculum behind Amazon’s Small Business Academy. At a global level, Liguori has worked with leading organizations and agencies including the United Nations, the International Labour Organization, the U.S. Department of State, the Korea Entrepreneurship Foundation, and the Saudi Ministry of Education. In 2023 he was called “a true trailblazer in entrepreneurship education” and “a highly respected expert on entrepreneurship education” by the U.S. Consul General to Dubai.
Liguori is a Past President of the United States Association for Small Business and Entrepreneurship (USASBE), the largest academic organization dedicated to advancing entrepreneurship education through bold teaching, scholarship, and practice. In 2021 he was inducted as a Justin G. Longenecker Fellow, USASBE's highest honor, for his “outstanding contribution to the development, furtherance and benefit of small and medium businesses.” And, in 2023, he was named USASBE's Entrepreneurship Educator of the Year, making him one of only a select few to ever receive two of USASBE's Lifetime Achievement Awards.
He is an active angel investor, primarily in CPG and e-commerce companies, with three such companies currently in his portfolio. From 2017-2024 he served on the Investment Screening Committee of RIVF, a $25M private equity fund. He’s a Cohort 14 graduate of Venture Capital University, a joint initiative of UC Berkeley, the National Venture Capital Association, and Venture Forward.
Liguori holds a Ph.D. in Entrepreneurship from Louisiana State University, an MBA from the University of South Florida, and a B.S. in Management from Florida State University.
Key Links:
Google Scholar Research Gate LinkedIn USASBE
Interviews:
2023 United Nations / ICSB MSME Day (pp. 87-92)
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In Press
Santos, S.C., Liguori, E.W., Morris, M., and Gibbs, S. (in press). A racial identity approach to entrepreneurship: The lived experiences of African American and Black entrepreneurs. Small Business Economics. [pdf]
*Featured by Fast Company, The Conversation, Phys.org, Afro.com, SFGate, San Diego Voice and Viewpoint, New Pittsburgh Courier, Milwaukee Community Journal, The Skanner, NewsOne, and ArcaMax.
Donaldson, C., Villagrasa, J., Alegre, J., and Liguori, E.W. Back to the future: Entrepreneurial leadership and leveling up in the mobile-gaming sector. Technology in Society, in press. [pdf]
Vardaman, J., McLarty, B.D., Memili, E., Kotlar, J., and Liguori, E.W. The power of people in family firms. Journal of Small Business Management, in press. [pdf]
Tajeddin, M., Simba, A., Liguori, E.W., Edeh, J., and Nuhu, N. Exploiting a non–mainstream financial scheme to innovate: SMEs in the developing world. International Journal of Entrepreneurial Behavior and Research, in press. [pdf]
Wilson, G., Jogia, J., and Liguori, E.W. The mediating roles of financialization and vertical integration in the innovation culture and performance relationship: An examination of SME investment firms. Journal of Small Business Management, in press.
Matricano, D. and Liguori, E.W. “Looking to the past, considering the present, and preparing for the future: Digital technologies and the Business Model Canvas.” Journal of Management History, in press. [pdf]
Santos, S.C., Liguori, E.W., and Garvey, E. (in press). How digitalization reinvented entrepreneurial resilience during the COVID-19 pandemic. Technological Forecasting and Social Change. [pdf]
Wilson, G.A., Case, T., Dobni, C.B., and Liguori, E.W. (in press). The limitations of open innovation: Exploring the curvilinear relationship with performance. Management Decision. [pdf]
Tsukanova, T., Santos, S.C., and Liguori, E.W. Navigating the digital shift: Exploring the online dimension in entrepreneurial ecosystems. Journal of the International Council for Small Business. [pdf]
Liguori, E.W., Lee, Y., Wilson, G.A., Ogundana, O. and Muldoon, J. (in press). Unveiling Cogent Insights: Exploring the Frontiers of Entrepreneurship and Innovation through Relevant and Rigorous Research. Cogent Business and Management. [pdf]
Lee, Y., Liguori, E.W., Sureka, R., and Kumar, S. (in press). Women’s Entrepreneurship Education: A Systematic Review and Future Agenda. Journal of Management History. [pdf]
Muldoon, J., Lee, Y., Kumar, S., Liguori, E.W., and Sureka, R. (in press). Mapping the Entrepreneurship Ecosystem Scholarship: Current State and Future Directions.” International Entrepreneurship and Management Journal. [pdf]
Altman, E., Banzano, M., Giannozzi, A., Liguori, E.W., and Srhoj, S. Bouncing Back to the Surface: Identifying Key Factors Determining SME Recovery. Journal of Small Business Management, in press. *equal contribution; authors listed alphabetically.
Liguori, E.W., Muldoon, J., Ogundana, O., Lee, Y., and Wilson, G.A. (in press). Charting the Future of Entrepreneurship: A Roadmap for Interdisciplinary Research and Societal Impact. Cogent Business and Management. [pdf]
2024
Nikou, S., Mezei, J., Liguori, E.W., and El Tarabishy, A. (2024). FsQCA in entrepreneurship research: Opportunities and best practices. Journal of Small Business Management, 62(3), 1531-1548. [pdf]
Liguori, E.W., Marvel, M., Solomon, S.J., and Bendickson, J., (2024). Does social spending discourage entrepreneurship? Entrepreneurship & Innovation Exchange. [link]
Muldoon, J., Liguori, E.W., Solomon, S., and Bendickson, J. (2024). “Relational models and entrepreneurship ecosystems.” International Journal of Entrepreneurial Behavior and Research, 30(4), 938-944. [pdf]
Ogundana, O.M., Simba, A., Dana, L.P., and Liguori, E.W. (2024). A growth model for understanding female-owned enterprises. Journal of the International Council for Small Business, 5(2), 85-94. [pdf]
Sharma, G.D., Kraus, S., Liguori, E.W., Bamel, U.K., and Chopra, R. (2024). Entrepreneurial challenges of COVID-19: Re-thinking entrepreneurship after the crisis. Journal of Small Business Management, 62(2), 824-846. [pdf]
2023
Wilson, G.A. and Liguori, E.W. (2023). Market orientation, failure learning orientation, and financial performance. Journal of Small Business Management, 61(6), 3027-3045. [pdf]
Muldoon, J., Liguori, E.W., Solomon, S., and Bendickson, J. (2023). Technological innovation and the expansion of entrepreneurship ecosystems. Review of Managerial Science. [pdf]
Levy, M. and Liguori, E.W. (2023). Algorithms and venture investment decisions: Better, fairer, or biased? Journal of Small Business and Enterprise Development, 30(2), 419-422. [pdf]
McLarty, B.D., Hornsby, J., and Liguori, E.W. (2023). Advancing entrepreneurial mindset: What do we know and where do we go? Journal of Small Business Management, 61(1), 1-11. [pdf]
Liguori, E.W. (2023). A powerful framework to spark student engagement. AACSB Insights. [pdf]
2022
Solomon, S.J., Bendickson, J., Liguori, E.W., and Marvel, M. (2022). The effects of social policy on entrepreneurship in developed nations. Small Business Economics, 58, 1596-1607. [pdf]
*Featured on EIX.org [link]
Muldoon, J., Liguori, E.W., and Mahto, R. (2022). The early adolescence of entrepreneurship research. Journal of Management History, 28(4), 453-457. [pdf]
Santos, S.C., Liguori, E.W., and Gibbs, S. (2022). Racial identity and the entrepreneurial journey. AACSB Insights. [link]
Pinelli, M., Lechner, C., Kraus, S., and Liguori, E.W. (2022). Entrepreneurial value creation: Conceptualizing an exchange-based view of entrepreneurship. Journal of Small Business and Enterprise Development, 29(2), 261-278. [pdf]
Kraus, S., Breier, M., Lim, W.M., Dabić, M., Kumar, S., Kanbach, D., Mukherjee, D., Corvello, V., Piñeiro-Chouse, J., Liguori, E.W., Marqués, D.P., Schiavone, F., Ferraris, A., Fernandes, C., and Ferreira, J.J. (2022). Literature reviews as independent studies in business and management: Guidelines for academic practice. Review of Managerial Science, 16, 2577-2595. [pdf]
Winkler, C. Liguori, E.W., van Gelderen, M., Noyes, E., Pittz, T., Liñan, F., et al. (2022). Publishing in Entrepreneurship Education and Pedagogy. Entrepreneurship Education and Pedagogy, 5(4), 511-522. [pdf]
Muldoon, J., Davis, P.E., Bendickson, J., McDowell, W.C., and Liguori, E.W. (2022). Paved with good intentions: Moral disengagement and social entrepreneurship. Journal of Innovation & Knowledge, 7(4). [pdf]
2021
Santos, S.C., Nikou, S., Brännback, M., and Liguori, E.W. (2021). Are social and traditional entrepreneurial intentions really that different? A gendered perspective. International Journal of Entrepreneurial Behavior and Research, 27(7), 1891-1911. [pdf]
Khanin, D., Turel, O., Mahto, R., and Liguori, E.W. (2021). Betting on the wrong horse: the antecedents and outcomes of entrepreneur’s opportunity regret. Journal of Business Research, 135, 40-48. [pdf]
Guerrero, M., and Liguori, E.W. (2021). Rethinking research for SMEs. AACSB Insights. [link]
Liguori, E.W., El Tarabishy, A., and Passerini, K.. Publishing Entrepreneurship Research: Strategies for Success Distilled from a Review of over 3,500 Submissions. (2021). Journal of Small Business Management, 59(1), 1-12. [pdf]
Narayanan, V.K., Zane, L.J., and Liguori, E.W. (2021). Critical methodological considerations for entrepreneurial cognition research. Journal of Small Business Management, 59(4), 756-793. [pdf]
Kumar, S., Vanevenhoven, J., Liguori, E.W., Dana, L.P., and Pandey, N. (2021). Twenty-five years of the Journal of Small Business and Enterprise Development: A bibliometric review. Journal of Small Business and Enterprise Development, 28(3), 429-455. [pdf]
Bandera, C., Santos, S.C., and Liguori, E.W. (2021). The dark side of entrepreneurship education: A Delphi study on dangers and unintended consequences. Entrepreneurship Education and Pedagogy, 4(4), 609-636. [pdf]
Ogundana, O.M., Simba, A., Dana, L.P., and Liguori, E.W. (2021). Women entrepreneurship in developing economies: A gender-based growth model. Journal of Small Business Management, 59(1), 42-72. [pdf]
Roffia, P., Moracchiato, S., Liguori, E.W., and Kraus, S. (2021). Operationally defining family SMEs: A critical review. Journal of Small Business and Enterprise Development, 28(2), 229-260. [pdf]
Pittz, T., Alves, J., El Tarabishy, A., Liguori, E.W., and Passerini, K. (2021). JICSB Translation: Boldly positioning for broader and deeper impact." Journal of the International Council for Small Business, 2(4), 1-3. [pdf]
Liguori, E.W., Winkler, C., Zane, L., Muldoon, J., and Winkel, D.E. (2021). COVID-19 and necessity-based online entrepreneurship education at U.S. community colleges. Journal of Small Business and Enterprise Development, 28(6), 821-830. [pdf]
Muldoon, J., Liguori, E.W., Lovett, S., and Stone, C. (2021). For whom does the bell toll: A political analysis of criticisms of the Hawthorne Studies. Management Research Review, 44(10), 1390-1408. [pdf]
Matthews, C. and Liguori, E.W. (2021). “Annals of Entrepreneurship Education and Pedagogy” (Vol. IV). New York: Edward Elgar. [pdf preview]
Liguori, E.W. and Tonelli, M. (2021). “Entrepreneurship in Action: The Power of Student-Run Ventures.” New York: Edward Elgar, 2021. [website]
*Book review by Robert Phillips [pdf]
2020
Santos, S.C. and Liguori, E.W. (2020). Entrepreneurial self-efficacy and intentions: Outcome expectations as a mediator and subjective norms as a moderator. International Journal of Entrepreneurial Behaviour and Research, 26(3), 400-415. [pdf]
Liguori, E.W., Winkler, C., Winkel, D.E., Vanevenhoven, J., and James, M. (2020). Entrepreneurship as a career choice: Intentions, attitudes, and outcome expectations. Journal of Small Business and Entrepreneurship, 32(4), 311-331. [pdf]
Liguori, E., & Winkler, C. (2020). From Offline to Online: Challenges and Opportunities for Entrepreneurship Education Following the COVID-19 Pandemic. Entrepreneurship Education and Pedagogy. [pdf]
*Named EE&P Most Downloaded and Most Cited Paper of 2020
Muldoon, J., Bauman, T., Bendickson, J., and Liguori, E.W. (2020). Reassessing Elton Mayo: Clarifying Contradictions and Context. Journal of Management History, 26(2), 165-185. [pdf]
Liguori, E.W., Muldoon, J., and Bendickson, J. (2020). Experiential entrepreneurship education via U.S. films: Why and how. Journal of Small Business and Enterprise Development, 27(6), 927-941. [pdf]
Liguori, E.W. and Pittz, T.G. (2020). Strategies for small business: Surviving and thriving in the era of COVID-19. Journal of the International Council for Small Business, 1(2), 106-110. [pdf]
*Named JICSB Most Downloaded Paper of 2020
Liguori, E.W. and Bendickson, J. (2020). “Rising to the Challenge: Entrepreneurship Ecosystems and SDG Success.” Journal of the International Council for Small Business, 1(3/4), 118-125. [pdf]
Pittz, T. G., & Liguori, E. W. (2020). The Entrepreneur’s Guide to Risk and Decisions: Building Successful Early-Stage Ventures. Emerald Group Publishing. [pdf preview]
2019
Pryor, C., Holmes Jr, R. M., Webb, J. W., & Liguori, E. W. (2019). Top executive goal orientations’ effects on environmental scanning and performance: Differences between founders and nonfounders. Journal of Management, 45(5), 1958-1986. [pdf]
*Outstanding Paper Award, Strategy Track, Southern Management Association
Liguori, E., Bendickson, J., Solomon, S., & McDowell, W. C. (2019). Development of a multi-dimensional measure for assessing entrepreneurial ecosystems. Entrepreneurship & Regional Development, 31(1-2), 7-21. [pdf]
Liguori, E.W., Winkler, C., Neck, H., and Terjesen, S. (2019). Editorial: Special Issue on Entrepreneurship Education. Journal of Small Business Management, 57(1), 4-5. [pdf]
Santos, S., & Liguori, E. W. (2019). How and when is self-efficacy related to entrepreneurial intentions: exploring the role of entrepreneurial outcome expectations and subjective norms. Revista de Estudios Empresariales. Segunda Época, (1). [pdf]
Liguori, E., Corbin, R., Lackeus, M., & Solomon, S. J. (2019). Under-researched domains in entrepreneurship and enterprise education: primary school, community colleges and vocational education and training programs. Journal of Small Business and Enterprise Development. [pdf]
Muldoon, J., Bendickson, J., Bauman, A., & Liguori, E. W. (2019). Reassessing Elton Mayo: clarifying contradictions and context. Journal of Management History. [pdf]
2018
Liguori, E. W., Bendickson, J. S., & McDowell, W. C. (2018). Revisiting entrepreneurial intentions: a social cognitive career theory approach. International Entrepreneurship and Management Journal, 14(1), 67-78. [pdf]
Matthews, C. H., & Liguori, E. W. (Eds.). (2018). Annals of Entrepreneurship Education and Pedagogy–2018. Edward Elgar Publishing. [website]
*click here to download a review of this work published in Education + Training.
Muldoon, J., Liguori, E. W., Bendickson, J., & Bauman, A. (2018). Revisiting perspectives on George Homans: correcting misconceptions. Journal of Management History. [pdf]
Liguori, E., Winkler, C., Winkel, D., Marvel, M. R., Keels, J. K., van Gelderen, M., & Noyes, E. (2018). The entrepreneurship education imperative: Introducing EE&P. Entrepreneurship Education and Pedagogy. [pdf]
Garrity, C., Liguori, E. W., & Muldoon, J. (2018). Woodward’s aegis: a critical biography of Joan Woodward. Journal of Management History. [pdf]
Liguori, E. W., Hertz, G. T., & Sebra, N. (2018). Teaching entrepreneurship as method: outcomes from seven semesters of new venture expos. In Annals of Entrepreneurship Education and Pedagogy–2018. Edward Elgar Publishing.
Liguori, E., Winkler, C., Hechavarria, D., & Lange, J. (2018). Guest editorial. Journal of Enterprising Communities : People and Places in the Global Economy. 12(2), 86–91. [pdf]
2017
Bendickson, J., Muldoon, J., Liguori, E., & Midgett, C. (2017). High performance work systems: A necessity for startups. Journal of Small Business Strategy. [pdf]
*Awarded Best Conceptual Research Paper by the Small Business Institute.
Muldoon, J., Kisamore, J. L., Liguori, E. W., Jawahar, I. M., & Bendickson, J. (2017). Moderators of the personality-performance relationship. Personnel Review. [pdf]
Muldoon, J., Keough, S. M., & Liguori, E. W. (2017). The role of job dedication in organizational citizenship behavior performance. Management Research Review. [pdf]
2016
Morris, M. H., & Liguori, E. (Eds.). (2016). Annals of Entrepreneurship Education and Pedagogy–2016. Edward Elgar Publishing. [website]
*click here to download the highly cited preface titled "Teaching reason and the unreasonable"
*click here to download a review of this work published in Education + Training
*click here to download a review of this work published in The Journal of Entrepreneurship
Bendickson, J., Muldoon, J., Liguori, E., & Davis, P. E. (2016). Agency theory: the times, they are a-changin’. Management Decision, 54(1), 174-193. [pdf]
Bendickson, J., Muldoon, J., Liguori, E. W., & Davis, P. E. (2016). Agency theory: background and epistemology. Journal of Management History. [pdf]
Liguori, E., Cowden, B., & Hertz, G. (2016). Teaching entrepreneurial sales skills: A co-curricular approach. In Annals of Entrepreneurship Education and Pedagogy–2016. Edward Elgar Publishing.
Bendickson, J., Liguori, E. W., Muldoon, J., Newport, L. N., & Weaver, K. M. (2016). Placing SMEs at the forefront of SHRM literature. In Project Management: Concepts, Methodologies, Tools, and Applications (pp. 116-137). IGI Global. [pdf]
Liguori, E.W., Bendickson, J.S., and Gold, A. “Rapid prototyping and customer development of mobile applications.” Experiential Entrepreneurship Exercises Journal. 2016, 2(1), 21-30.
2015
Kassean, H., Vanevenhoven, J., Liguori, E., & Winkel, D. E. (2015). Entrepreneurship education: a need for reflection, real-world experience and action. International Journal of Entrepreneurial Behavior & Research. [pdf]
*Highly Commended Paper, Emerald Literati Network Awards for Excellence [pdf]
Laudone, R., Liguori, E. W., Muldoon, J., & Bendickson, J. (2015). Technology brokering in action: revolutionizing the skiing and tennis industries. Journal of Management History. [pdf]
Bendickson, J., Davis, P. E., Cowden, B. J., & Liguori, E. W. (2015). Why small firms are different: Addressing varying needs from boards of directors. Journal of Small Business Strategy, 25(2), 41-58. [pdf]
*Awarded Best Conceptual Research Paper by the Small Business Institute.
2014
Kisamore, Jennifer L., Eric W. Liguori, Jeffrey Muldoon, and I. M. Jawahar. (2014). Keeping the peace: An investigation of the interaction between personality, conflict, and competence on organizational citizenship behaviors. Career Development International, 19(2), 244-259. [pdf]
Vozikis, G., Mescon, T., Feldman, H., & Liguori, E. W. (2014). Entrepreneurship: Venture Initiation, Management and Development. Routledge. [website]
Maurer, J., McLarty, B., Bendickson, J., & Liguori, E. (2014). Social Representations of Entrepreneurship. Journal of Business and Entrepreneurship, 25(2), 97.
2013
Vanevenhoven, J., & Liguori, E. (2013). The impact of entrepreneurship education: Introducing the entrepreneurship education project. Journal of Small Business Management, 51(3), 315-328. [pdf]
Muldoon, J., Liguori, E. W., & Bendickson, J. (2013). Sailing away: the influences on and motivations of George Caspar Homans. Journal of Management History, 19(2), 148-166. [pdf]
Liguori, E. W., McLarty, B. D., & Muldoon, J. (2013). The moderating effect of perceived job characteristics on the proactive personality-organizational citizenship behavior relationship. Leadership & Organization Development Journal, 34(8), 724-740. [pdf]
Liguori, E.W. and Bendickson, J.S. Social networks as resource networks: An experiential exercise. Community College Entrepreneurship, 2013, Winter/Spring, 24-25.
2012
Liguori, E. W. (2012). Nell Nelson and The Chicago Times “City slave girls” series. Journal of Management History, 18(1), 61-81. [pdf]
2011
Liguori, E. W., Taylor, S. G., Choi, S., Kluemper, D. H., & Sauley, K. S. (2011). Testing measures of equity sensitivity for resistance to response distortion. Journal of Managerial Issues, 46-61. [pdf]
2010
Kisamore, J. L., Jawahar, I. M., Liguori, E. W., Mharapara, T. L., & Stone, T. H. (2010). Conflict and abusive workplace behaviors. Career Development International, 15(6), 583-600. [pdf]
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